Pregnancy is such a special and transformative time during a woman’s life. Moms-to-be have their heads and hands full during pregnancy and postpartum, and they should at least be able to take care of themselves worry free. With our brand philosophy of ‘Nurturing Mamas’ embedded in our brand name ‘NuMama’, we attempt to deliver the best care to expecting and nursing mothers in the most special phase of their lives.

Hey guys, I’m Saniya Arora, the Founder of NuMama. The journey of founding and building NuMama coincides with my personal journey of planning my pregnancy. I expected it to be an exciting journey but it soon turned out to be quite confusing, unsettling and tiresome. 

As an ex-skincare entrepreneur, I found myself diving deep into research for safe skincare options for expecting mothers and realized most of the ingredients commonly sold in the market are not even approved by FDA as safe for use during pregnancy. For someone who’s as finicky as I am, using any product on the body while nurturing another life inside is a question of huge trust. 

That's when the idea of NuMama was born.

At NuMama, we aim to provide products that are both pregnancy safe and can effectively address the skin sensitivities unique to pregnancy. Alongside, we aim to build an interactive community of Mamas wherein they can share and learn from each other’s experiences. 

Welcome to Mamahood, Mama. We’re dedicated to empowering you to feel confident and beautiful throughout your pregnancy journey. Because every mama deserves to feel pampered and supported, no matter what stage of motherhood they’re in.